Ix3d system
Technology Driving Marketing Success
Project name:
iX3D System
Project type:
CGI and Web
role:
Creative Director
year:
2020
Wireframing, UX/UI design, Rendering, Lighting, Materials, Brochure layouts and design, managing the creative team and internal creative processes, directing and storyboarding for the promo video.
BRIEF
As the Creative Director at Futurium, I led the endeavor to provide potential homebuyers with an immersive and personalized experience, giving them greater control over their home buying journey.
In response to changing customer expectations and the rise of tech-savvy buyers, we aimed to create a groundbreaking marketing initiative that would position Vistry as a trailblazer in the industry.
SOLUTION
The solution allowed potential buyers to explore new developments virtually, select their preferred plot, and customize their dream homes. Through a vast repository of over 100,000 images and designs, we offered an unprecedented range of options, empowering their customers to personalize their home buying experience.
It provided homebuyers with the freedom to explore, design, and purchase their homes at their convenience, whether from the comfort of their own homes or during in-person visits.
THE RESULT
Vistry Group's use of our iX3D technology proved to be a resounding success, driving the company's nomination for the prestigious Marketing Week Awards.
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By embracing technology to offer a personalized, relevant, and high-quality home buying experience, Vistry Group successfully met the increasing expectations of modern customers and empowered them to take complete control of their home buying journey.
AWARDS
Shortlisted in the Marketing Week Awards for Customer Experience Excellence category.
